In 2011, Dove released the results of a study that found
only 4% of women around the world consider themselves beautiful, and that anxiety about looks begins at an early age. In a study of over 1,200 10-to-17-year-olds, a majority of girls, 72%, said they felt tremendous pressure to be beautiful. The study also found that only 11% of girls around the world feel comfortable using the word beautiful to describe their looks, showing that there is a universal increase in beauty pressure and a decrease in girls’ confidence as they grow older
In May, Dove released a video showing that women judge themselves to be less attractive than do other people. They were asked to describe themselves to an artist concealed behind a partition so he could not see them. He then sketched their face based solely on their description. This sketch was compared to a sketch of the same women drawn this time from the description of another woman who had chatted to them in the waiting room prior to the meeting the artist. The sketch based on their self description was less flattering than that based on the description from the stranger
In their latest video, Dove ask the question – when did women acquire such a poor opinion of their own appearance?
The reactions of a series of adult woman when they realise a camera is pointed at them include shielding their face with an object, turning their head away, leaving the room, blocking the camera lens with an object
This reaction contrasts with that of little girls, who are much more comfortable about being filmed
Between childhood and the teen/adult stage of her life then a girl develops a negative feeling about her appearance.
Wouldn’t be anything to do with the impossibly glam women we see in movies and TV or the photoshopped women who stare out at us from the covers of magazines setting an un-achievable standard for comparison, would it?